Dass man so etwas aus der amerikanischen «Online Journalism Review» erfahren muss:
- «Newspapers are „one size fits all“ publications fighting to survive in a world gravitating toward personalized and niche media. But what if you could have the best of both worlds – the serendipity of browsing a newspaper combined with content and advertising that was tailored just for you?
This idea has been kicking around for years, but in Europe, the Swiss Post (that’s the postal service, not a newspaper) and the German tech startup Syntops are making it happen with their Personal News project. This is a small experiment, but a fascinating one that offers a mashup of section fronts from select newspapers in Europe and the U.S. […].
Here’s how it works:
You register online and select up to seven newspaper sections by checking a box. Participating newspapers include The Washington Post, The Washington Times, Austria’s Der Standard, Switzerland’s Tages-Anzeiger and others. You can change your selections daily as long as you do so before the nightly 7 pm cutoff:
The participating newspapers deliver their product in PDF format to the Swiss Post, which then sends them to Syntops where the company’s custom software, Syntops GmbH, assembles individualized PDFs. The PDFs are printed and dropped off to Swiss Post by 7 a.m. for delivery to the home by 11 a.m. There also is a digital version of Personal News available online.»
Die Informationsvermittlung individualisieren