Fertig Hauszustellung
Die «Detroit Free Press», immerhin die zwanziggrösste Zeitung der USA, wird künftig nur noch donnerstags, freitags und sonntags nach Hause geliefert. An den übrigen Tagen muss man das Blatt entweder als E-Paper lesen oder es sich am Kiosk oder Zeitungsautomaten beschaffen, wie die Verantwortlichen heute bekannt gaben:
- «Detroit Media Partnership CEO Dave Hunke, publisher of the Free Press, said that starting in spring 2009, both the Free Press and the Detroit News - also operated by the partnership - would deliver to homes only on Thursdays, Fridays and Sundays, the heaviest days for advertising and the most popular papers for readers. But the newspapers will remain available seven days a week at stores, newsstands and coin boxes across Michigan.
Hunke said the moves would allow both papers to maintain their news-gathering forces, shift resources to their Web sites, develop new ways to deliver information digitally, enhance multimedia offerings — and, for the foreseeable future, keep Detroit one of the nation’s few remaining two-newspaper towns. [...]
Hunke said the strategy was driven less by declining advertising revenue and circulation in a dour Michigan economy than by soaring costs for newsprint, ink and fuel.»
Update, 17. Dezember 2008: Eine Analyse des Entscheids gibt's bei Alan D. Mutter.
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