- «The western media is on the brink of <two years of carnage [Blutbad]>, the Guardian’s digital director has said. Speaking at the opening Digital Leadership Dialogue event at POLIS on Tuesday, Emily Bell predicted an apocalyptic period for mainstream traditional media.
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<We are standing at the brink of what will be two years of carnage for western media. Nobody in my business has got a grip of it yet,> said Bell.
<We are at the meeting point now of a systematic down turn and a cyclical collapse. Even the surviving brands will have to undergo a long period of what’s essentially an unprofitable existence,> said Bell, adding that publishers faced an <institutional challenge> in getting the success of traditional, offline revenues to move online.»
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