Diese Nachricht aus dem «Google News Blog» dürfte die Schweizer Verleger und insbesondere deren Verbandspräsidenten freuen:
- «Today we’re releasing a new feature to find your local news by simply typing in a city name or zip code. While we’re not the first news site to aggregate local news, we’re doing it a bit differently – we’re able to create a local section for any city, state or country in the world and include thousands of sources. We’re not simply looking at the byline or the source, but instead we analyze every word in every story to understand what location the news is about and where the source is located.»
Dies scheint zurzeit zwar nur für die USA und nur unter news.google.com zu funktionieren, dort dafür aber bereits recht gut.
Terry Heaton schreibt dazu in seinem «PoMo Blog»:
- «This is pretty huge, folks, and it spotlights the need for everybody in the local news business to adopt best practices when it comes to unbundled distribution. Your content won’t show up in Google’s local news application (initiated by simply entering a zip code) unless it is available in unbundled form. Let’s repeat an old theme. Your portal website doesn’t matter anymore, because people are hanging out where they want to hang out and expecting us to bring our products and services to them.»