«What Should A CEO Do With His Time?» fragt Reuters-CEO Tom Glocer in seinem Weblog:
- «Over the past several years, some in the British media have suggested that I should have better things to do than spend my time on Facebook or other social networking or web services. […] However, I believe it is a very worthy investment of my “free” time to explore the latest interactions of media and technology, or indeed to write this blog when I feel I have something worthwhile to say. […]
Now it could be argued, I suppose, that imagination and experimentation should be left to more junior or younger staff, and the chief executive should only perform “serious” duties like strategy formulation and ordering people around. I think this is a lousy and disconnected way to lead. I believe that unless one interacts with and plays with the leading technology of the age, it is impossible to dream the big dreams, and difficult to create an environment in which creative individuals will feel at home. This does not mean that the ceo needs to program a third-party app on Facebook, but I believe it is ultimately more useful in understanding business concepts like viral marketing, crowd-sourcing or federated development to use a live example rather than wait for the Harvard Business Review article to appear in three years time.»