Medienspiegel.ch

Chris Anderson, Chefredaktor des Tech-Lifestyle-Magazins «Wired» und Autor des Buches «The Long Tail», legt in einem kurzen Post auf einfache Art und Weise die unterschiedlichen Herangehensweisen an Print und Internet dar. Die Aussagen liegen zwar bereits einige Wochen zurück, sind deswegen aber nicht weniger zutreffend:

«Wired, as a mass market magazine (paid circ of around 675,000 and an estimated 2 million readers per month) is unavoidably a one-size-fits-all product. […] So in the magazine, with limited pages and a huge general-interest readership, we remain in the blockbuster business.»
[…]
«On the web, however, we have "unlimited shelf space" (an infinite number of pages, which can be created at close to no cost), so that's where we focus on the niche as well as the mass. We have room for geeky blogs on hacker subculture and Lego. Obsessive drill-downs. And for loads of user-generated content […].

As we roll out new features over the next year, you'll see the ratio of conversational catalysis to traditional journalism climb. Not to say we'll do less traditional journalism. We're just going to be starting and curating a lot more user-driven conversations.»