Martin Nisenholtz, Senior Vice President of Digital Operations bei der New York Times Co., in einem Referat an der «Streaming Media East 2007»-Konferenz (via «Lost Remote»):
- «To reach a broader audience, the Times must distribute its video outside of NYTimes.com. We believe we need to go outside the walls to make this work […] With video we intend to distribute the whole piece. We intend to work with blogs. Blogs and newspapers are highly complementary. […] By this strategy we get to put our video in front of a much bigger audience than we would by (keeping it at) the NYTimes.com. […] The blogosphere is very important for moving video around. These are the new rules of the medium.»
Siehe dazu auch:
- «Aufschnüren und remixen»
- «<Embeddable> Kreuzworträtsel»
- «CBS, after a year of experimenting with various Web initiatives, says that forcing consumers to come to one site – its own – to view video hasn’t worked. Instead, the company plans to pursue a drastically revised strategy that involves syndicating its entertainment, news and sports video to as much of the Web as possible. […] “We can’t expect consumers to come to us,” says Quincy Smith, the president of CBS Interactive. “It’s arrogant for any media company to assume that.”»