Kostenpflicht: Tom Friedman hates it!

Seit gut neun Monaten sind die Leitartikel und Kommentare der «New York Times» im Internet nur noch gegen eine Jahresgebühr von 49,95 Dollar zugänglich (s. hier). Offenbar nicht zur Freude von Thomas Friedman, dem Starkolumnisten der Grey Lady.

In einem auf YouTube publizierten Video-Interview konnten die Blogger von «fishbowlNY» Friedman nämlich folgende Bemerkung entlocken:

    «It pains me enormously because it’s cut me off from a lot, a lot of people, especially because I have a lot of people who read me overseas, like in India and whatnot. So I hate it!»

Friedman ist sich aber auch des Dilemmas, in dem sich die traditionellen Medienhäuser befinden, bewusst:

    «On the one hand, I feel totally cut off from my audience. […] And on the other hand, we have to make money somehow. And the traditional dead-tree way of doing it doesn’t really provide enough to go forward, and the bits and bytes aren’t there yet either, so that’s our problem.»

Der Zufall will es, dass sich in der vergangenen Woche auch Mark Glaser, vormals Kolumnist bei der «Online Journalism Review» und derzeit Berufsblogger für PBS, Gedanken zum Online-Geschäftsmodell der «New York Times» gemacht hat. In einem – Ronald Reagans Brandenburger-Tor-Rede («Mr. Gorbachev, tear down this wall!») nachempfundenen – offenen Brief fordert Glaser die «Times» zum Niederreissen der Bezahlschranken auf: «Mr. Sulzberger, Tear Down This (TimesSelect) Wall!»:

    «Mr. Sulzberger, only one set of high-profile editorial writers has not joined the community of free content online — the ones at your flagship newspaper. Yet in this age of redoubled economic growth online, of information and innovation, the New York Times faces a choice: It must make fundamental changes, or it will become obsolete.»

«The Times is doing exactly the right thing», meint hingegen Blogger, Journalist und Medienberater Tim Porter:

    «The very fact – as Glaser points out – that „online ad revenues were up 25%“ at the Times New Media Group and that web advertising for newspapers is growing at more than 30 percent a quarter means newspapers must make more and more „bets“ on extracting revenue from the web if they are going to pay the salaries of the real-world journalists who are writing for both digital and print readers. Certainly, print advertising, which grew only 0.3 percent last quarter, can no longer pay the bills.»

Ich halte es da ganz mit dem Prinzip Hoffnung von Alan Rusbridger, dem Chefredaktor des «Guardian», der vor einigen Monaten in einem Referat (mp3; 20MB) folgendes sagte:

    «But actually, they [the aggregators] are driving traffic back to the Guardian site. The more of a wall that you put around, whether it’s a wall of payment or a wall of registration [hello, Mr. Rusbridger, die Website des «Guardian» ist aber registrierungspflichtig!], the more you’re repelling people rather than building an audience for the day when we hope that advertising will come in like the cavalry and rescue us. So I think at the moment, the smarter thing to do is to make your content available everywhere and to have it aggregated and linked to like mad by everybody in the world, because that way you will reach a gigantic audience. And that matters journalistically. If you’re in the business of journalism for influence, and because of the Guardian worldview that you believe in, it’s terrific to have an audience of 14 million instead of 400,000. That’s wonderful. So why would you want to turn them away?» (Transkript: «buzzmachine.com»)

Und erst vor wenigen Tagen hat Rusbridger in einem weiteren Referat (registrierungspflichtig) nachgedoppelt:

    «On the Guardian we ignored all those who told us that we should be charging people to access our content online because we believed there was a greater prize to be won – both in influence and reach – if we built the best digital version of the paper we possibly could.»

–> Siehe dazu auch:
«Mehr umsonst – Boomende Online-Werbung begünstigt Gratisangebote»
«Öffnet die Archive!»
«In geschlossenen Räumen kann man ersticken»

von Martin Hitz | Kategorie: Sparschwein

Bemerkung anbringen

Ihre E-Mail-Adresse wird nicht veröffentlicht. Erforderliche Felder sind markiert *